Haven’t you heard that word of mouth marketing methods work? In fact, according to

research, well over 75% of the most effective methods of marketers actually use word

of mouth marketing, which, for the purposes of this article I shall refer to as WOM.

So, you want to start a WOM campaign. The first thing you need to do is to have a

goal for your WOM campaign. I can immediately think of a few reasons why you might

want to do this:

#1 – Generate leads. This is probably easy to do if you have a few bonus products in

hand. Giving free things away to people definitely will encourage them to think of a

few people whom you can can refer to you for the same thing.

All you need to do is get an autoresponder message set up so that they can forward

you the email addresses of the people they’d like you to contact.

#2 – Generate affiliates. Okay, this one is a little easier, but you will have to

educate the affiliates you build. WOM for affiliate marketing is great because now

you have an army of people who are incentivized to market on your behalf.

#3 – Convert into sales. For this to happen, you definitely need to create a lot of

testimonials in order to create the buzz. This approach will then get other people

talking about the quality and the level of "must-haveness" of the product

you are promoting.

#4 – Build credibility. This approach will help solidify your brand in the long run,

so you will most likely have to have points of proof that people will talk about and

associate with you. This article, for instance is a way to generate credibility

because you are reading it in the first place!

#5 – Retain current subscribers. Few people would have heard of this, but sometimes,

your current list of subscribers need perks to keep them ‘alive’ and warm. Send them

freebies or get a campaign going to increase the buzz amongst them. I have monthly

events where different people actually get together and meet each other and chat so

that they know who’s who instead of a nickname in a forum. This keeps people from

opting out of your mailing list!

#6 – Warm up for a product launch. When you want to do a product launch, you will

want to ensure that people are ready for you. How can you do this? Well, all it

takes is to create more buzz. Warming people on a list also takes time, but the

sequence in which you do it is important. With this goal in mind, you can already

think of some ways to get your list of people excited, talking to each other and

involving themselves in a discussion.

Once your goal is clear enough for you, it will be far easier to keep track of your

results. After all, without a clear direction, you won’t know how far you need to

go, or what you are aiming for in the first place.

I’ve created an initial list of Word of Mouth Marketing Methods that you can find on

my internet marketing blog. So far, it lists 20, but I’ll be working to enhance it

to around 101 or beyond. The marketing methods themselves are not as important as

the way in which you use them.

To find out more about word of mouth marketing methods, just go to

http://internetmarketingsingapore.com/blog/category/word-of-mouth/